YICHEN FAN

Digital Product Manager | Front End Engineer
New York

SKILLS

  • 3 years of web & app product manager experience, led 20+ released products
  • Technical expert on both front-end and back-end development produce, strong UI/UX design skills
  • Proficient understanding of client-side scripting and JavaScript frameworks, including jQuery
  • Hands on experience in online marketing, practical capability on digital production
  • Programming tools:  HTML, CSS:Bootstrap, Responsive Design, JavaScript, jQuery, Java, C#, Objective C, Swift
  • Software: Photoshop, After Effects, Illustrator, InDesign,Unity, Maya, Final Cut Pro, Xcode, MS Office

Programming Skills:

HTML
80%
CSS
80%
JavaScript
75%
Java
50%
C#
50%

Tools:

Adobe Creative Suite
85%
Unity
75%
Final Cut Pro
75%
Ms Office
85%
Maya
65%

WORK
EXPERIENCE

PopFuse LLC
Co-founder/Product Manager | Dec 2014 – Current | Popfuse.com
PopFuse is a self-served gaming platform that empowers publishers and brands to create and embed media-rich casual games for free, resulting in engaged users, greater audience reach and increased web traffic.

  • Led complex project from inception to completion, delivered product on time and under budget
  • Implemented comprehensive market research, financial projection, pitch deck and PR Release, drafted and finalized business plan
  • Leveraged internal and external development team members to complete the preliminary version platform with multi-functional features including embed & share, online content creation system etc
  • Developed effective communication with investors and publishers; handled inquiries about operations, strategies and company goal.
  • Tested and launched product, attracted over 30k social network users, generated over 12k page impressions in the first month.
  • Maintained product vision through updates and revisions.

Puresurface Inc
Lead Product Manager/Front End Engineer | May 2012 – Current

Web/App Product Management
  • Project management for all web development, graphic design and UI/UX development, contributed to project bids, either creating high-fidelity prototypes or strategic microsite for pitches.
  • Executed and contributed to full-stack web development projects, with an emphasis on front end features, browser manipulation, and cross-browser compatibility.
  • Conducted QA, fixed bugs, testing (a/b testing) and maintained products (updates, bug fixing, and feedback collection)
  • Completed web projects such as Nitrous-nitrous.tv, Technicolor-The Future Trust, PopFuse-online gaming platform; app projects such as PopFuse series of games on both iOS and Android Platform
Web Designer/Front End Development
  • Served as UI/UX designer using graphic software, layout wireframes and play out design elements, delivered high quality modern responsive websites and mobile apps
  • Worked on creating responsive website for smart devices using responsive web design tools and media queries
  • Used Ajax extensively to implement front end/user interface features in the application
  • Implemented CMS and Ecommerce based dynamic sites with open source platforms such as WordPress, Drupal, and Magento Ecommerce
Online Marketing
  • Setup and maintained customer’s social media accounts, integrate custom newsfeed and contest applications
  • Created highly effective marketing campaigns, product presentations, digital contents and show materials
Digital Production
  • Video, 3D & Motion Graphics Production
  • Digital post-production work including commercials and event videos.

EDUCATION

M.Sc. in Electrical Eng. (MSEE), New York University (NYU)
Sep 2011 – Dec 2012
B.Sc in Applied Physics, Beijing University of Posts and Telecommunications(BUPT)
Sep 2007 – Jun 2011