YICHEN FAN
Digital Product Manager | Front End Engineer
New York
SKILLS
- 3 years of web & app product manager experience, led 20+ released products
- Technical expert on both front-end and back-end development produce, strong UI/UX design skills
- Proficient understanding of client-side scripting and JavaScript frameworks, including jQuery
- Hands on experience in online marketing, practical capability on digital production
- Programming tools: HTML, CSS:Bootstrap, Responsive Design, JavaScript, jQuery, Java, C#, Objective C, Swift
- Software: Photoshop, After Effects, Illustrator, InDesign,Unity, Maya, Final Cut Pro, Xcode, MS Office
Programming Skills:
HTML
CSS
JavaScript
Java
C#
Tools:
Adobe Creative Suite
Unity
Final Cut Pro
Ms Office
Maya
WORK
EXPERIENCE
PopFuse LLC
Co-founder/Product Manager | Dec 2014 – Current | Popfuse.com
PopFuse is a self-served gaming platform that empowers publishers and brands to create and embed media-rich casual games for free, resulting in engaged users, greater audience reach and increased web traffic.
Co-founder/Product Manager | Dec 2014 – Current | Popfuse.com
PopFuse is a self-served gaming platform that empowers publishers and brands to create and embed media-rich casual games for free, resulting in engaged users, greater audience reach and increased web traffic.
- Led complex project from inception to completion, delivered product on time and under budget
- Implemented comprehensive market research, financial projection, pitch deck and PR Release, drafted and finalized business plan
- Leveraged internal and external development team members to complete the preliminary version platform with multi-functional features including embed & share, online content creation system etc
- Developed effective communication with investors and publishers; handled inquiries about operations, strategies and company goal.
- Tested and launched product, attracted over 30k social network users, generated over 12k page impressions in the first month.
- Maintained product vision through updates and revisions.
Puresurface Inc
Lead Product Manager/Front End Engineer | May 2012 – Current
Web/App Product Management
- Project management for all web development, graphic design and UI/UX development, contributed to project bids, either creating high-fidelity prototypes or strategic microsite for pitches.
- Executed and contributed to full-stack web development projects, with an emphasis on front end features, browser manipulation, and cross-browser compatibility.
- Conducted QA, fixed bugs, testing (a/b testing) and maintained products (updates, bug fixing, and feedback collection)
- Completed web projects such as Nitrous-nitrous.tv, Technicolor-The Future Trust, PopFuse-online gaming platform; app projects such as PopFuse series of games on both iOS and Android Platform
Web Designer/Front End Development
- Served as UI/UX designer using graphic software, layout wireframes and play out design elements, delivered high quality modern responsive websites and mobile apps
- Worked on creating responsive website for smart devices using responsive web design tools and media queries
- Used Ajax extensively to implement front end/user interface features in the application
- Implemented CMS and Ecommerce based dynamic sites with open source platforms such as WordPress, Drupal, and Magento Ecommerce
Online Marketing
- Setup and maintained customer’s social media accounts, integrate custom newsfeed and contest applications
- Created highly effective marketing campaigns, product presentations, digital contents and show materials
Digital Production
- Video, 3D & Motion Graphics Production
- Digital post-production work including commercials and event videos.
EDUCATION
M.Sc. in Electrical Eng. (MSEE), New York University (NYU)
Sep 2011 – Dec 2012
B.Sc in Applied Physics, Beijing University of Posts and Telecommunications(BUPT)
Sep 2007 – Jun 2011
Sep 2011 – Dec 2012
B.Sc in Applied Physics, Beijing University of Posts and Telecommunications(BUPT)
Sep 2007 – Jun 2011
PRESS
- Featured at NewsWatchTV as co-founder of PopFuse and Female Engineer
- Design work for Salvatos has been used on Israel VOUGE magazine
- PopFuse featured at Celebbistro
- PopFuse Top Games Collection featured at Celebbistro
- PopFuse Game “‘MODERN FAMILY’ STAR SOFIA VERGARA QUIZ CHALLENGE” embeded at Celebbistro